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Deliver Growth in Your Clinic By Transitioning from an Operational To Strategic Mindset

Written by byteIQNovember 22, 2021

Whether involved in primary or secondary care, clinics act as businesses. While profit is not the primary motivation, it is certainly a motivating factor for business continuity. Technological advances, not least of which is digital transformation have changed the healthcare landscape forever. Resistance is futile as your patients now treat healthcare like any other service, as consumers where competition is available. AND yes, likely there is an app for it. Under this new patient-centric model, clinics can no longer afford to treat patients as before. Preventative care is the focus, requiring a whole new playbook, one where strategic growth is the aim rather than merely processing patients as they arrive.

Clinic Processes

While mainstream businesses have embraced business process management (BPM)for years, healthcare is often resistant to change, given that clinical care is the primary focus. However, thanks to the nationwide push for electronic health records (EHRs) and other digital health initiatives such as Telehealth and the Healthcare Identifiers Service, clinical process management has become more important. Those who fail to evolve with the times lose out to competitors or fail to qualify for programs such as Medicaid. Like it or not, this is the age of ‘on-demand’ healthcare and clinics must move with the times.

Why ‘Strategic Thinking’ is Essential

Operational thinking is the same as administration. You record the data necessary to satisfy existing processes or enter data as required by law to update EHRs, complete prescriptions or schedule appointments, for example. It deals with the present and rarely considers the future. Strategic thinking, on the other hand, involves creating new processes or improving existing ones in a manner that can solve future needs i.e., tomorrow’s consumer. Success or failure involves measuring outcomes and then implementing a final strategy that benefits both patients and your clinic operations.

Examples of strategic planning could include remote consultations, social media outreach to potential patients, new preventative care programs aimed at the aged or at risk in your community and leveraging the power of your existing data to improve overall efficiency.

It is possible to work on your business rather than simply work in it. Interested in hearing more? Consult with one of our team for customised solutions for your clinic.

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